Devinci's Relaunch of The Movement: A Community-Driven Initiative
The cycling world is abuzz with Devinci's announcement of the return of The Movement for the 2026 season. This program, a collective roster of riders with a shared purpose, aims to bring the riding community closer together. From an Enduro World Champion to a hometown-hero freerider and dedicated local coaches, riders driven by distinct goals and perspectives — united by the same underlying passion for bikes. Personally, I find this initiative particularly fascinating as it showcases the power of community in the cycling industry. What makes this program unique is its focus on creating real collective impact, rather than just riding or racing.
The Movement is not just about individual achievements; it's about rallying communities, giving back, pushing ideas forward, and driving meaningful change within the cycling world. This is where it all begins, in the heart of the community. In the short span of three seasons, Elly Hoskin, a 21-year-old Women's Elite Enduro World Champion, has risen through the ranks within Devinci's programs, from grassroots local ambassador to World Champion. This rise reads like a story written for the big screen, and it's a testament to the power of community and support.
The Movement is open to everyone, not just a select few. It's a collective effort to bring people together and create a positive impact. The program has been the spark behind countless free local events across Canada, from rejuvenating trails during community dig days to coaching clinics with pros. It's about investing time, energy, and passion into the sport, all with the purpose of supporting, giving back, and spreading good times. The Community Grant Program, designed to support North American cycling clubs, trail associations, and grassroots organizations, provides the resources to bring ideas to life.
The Community Grant Program is at the heart of The Movement's mission to build riders and the communities they ride in. It provides the resources to grow trails, develop programs, and fuel projects that shape the future of riding for years to come. This program is more than just funding; it's about empowering communities to create lasting change. The 2026 Community Grant Program will officially reopen for applications on March 31st, 2026, and I encourage all cycling clubs and organizations to take advantage of this opportunity.
The Movement and its Community Grant Program are backed by incredible partners, including Maxxis, Fox, Race Face, Bosch, Abus, SDG Components, Ride Concepts, Maxima Racing Oils, and Racer. Their support makes The Movement possible, and together, we turn vision into action. In my opinion, this initiative is a shining example of how the cycling industry can come together to create a positive impact. It's a reminder that the sport is about more than just riding; it's about building communities and driving meaningful change.
In conclusion, Devinci's relaunch of The Movement is a welcome development for the cycling community. It's a program that brings riders together, empowers communities, and drives meaningful change. I look forward to seeing the impact it will have on the sport and the communities it serves. From my perspective, this is a powerful example of how the cycling industry can come together to create a better future for all riders.
